Even stars who didn’t win trophies at this past Sunday’s Billboard Music Awards still reaped the rewards of appearing on the show…via huge sales bumps for their songs.
Billboard reports that according to Nielsen Music, all the songs that were performed on the three-hour telecast collectively experienced a 108% sales gain. The biggest benefactor of the BBMA bump, though, was Janet Jackson: She saw a whopping 939% sales increase for the three songs she performed: “Nasty,” “If” and “Throb.”
Legendary hip-hop group Salt-N-Pepa also made out pretty well thanks to their show-closing performance, which featured En Vogue. Combined sales for the songs they performed as part of a medley — “Shoop,” “Let’s Talk About Sex,” “Push It” and “Whatta Man” — increased by 518%.
Shawn Mendes debuted his collaboration with Khalid, “Youth,” on the show, and saw sales for the track rise 274%. His friend Camila Cabello scored a 101% boost for her smash “Havana.” And Ariana Grande opened the show with her latest single “No Tears Left to Cry,” and then enjoyed a 27% sales bump for the track.